Amethyst Bay Resort & Spa
The prompt for this assignment was creating an advertising campaign for Amethyst Bay Resort and Spa featuring a magazine and online banner consistent with their existing brand. Utilizing Adobe Photoshop, the images were refined and recolored to enhance the purple hues in each photo. Advanced techniques were used to create the writing in the sand of the beach image and the overall images were intended to capture the audiences emotions as an advertising method. The final layout was performed in Adobe Illustrator with alterations to the layout to focus on the graphics as the feature of this piece.
Mixed Media Advertising
This piece, of the shoe and flower in the center, was my first experience of formally using watercolor pencils.
While I was unhappy with the finished product, I decided to use this opportunity to use both Photoshop and
Illustrator to improve the lighting, background and shadow that was lacking in the handmade piece. I utilized
photo filters to create a stylized image. The final product is a fictionalized advertisement for a TEDx speaker.
The grungy, rough appearance is a throw back to my Swash and Stem Studio Design project, as well as a nod
to the 90s era that inspired it.
All editing performed in Adobe Photoshop and Illustrator.
Posters and Cards
Custom layouts in Holiday Card, Wedding Invitation and Anniversary Card. Customized template for Memorial Day poster.
Location
Jeffersonville, IN 47130
United States
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