The color palette is a nod to the red, white, and blue of the French flag. The palette was softened to also provide a modern twist. The French bulldog with barrette is intended to create a playful, recognizable character for the company that would also make for pleasing merchandising. The rolling pin suggests a bakery, but also leaves room for the company to expand to broader products aside from baked goods. The zig-zag outer edge is meant to suggest a pie crust edge.